Cupid has its roots in Greek mythology.

He's the charming cherub that appears on Valentine's Day cards, often depicted with a bow and arrow — but how did Cupid become a common symbol of Valentine's Day?

The figure can actually be traced all the way back to 700 B.C., to the Greek god of love named Eros, who was actually a handsome, immortal man with the intimidating power to make people fall in love. We'd all like to meet him!!!!

It wasn't until the 4th century BCE that the Romans adopted Eros into the image of a cute little boy with a bow and arrow, naming him "Cupid." By the turn of the 19th century, Cupid had become linked to Valentine's Day due to his love-matching powers.

In the Middle Ages, Valentines Day became associated with love and romance, a tradition that first started from the common belief in France and England that birds started their mating season on February 14 - hence the term "lovebirds".


Cozy pairs of doves were used as the epitome of love and devotion, thus the term “lovey-dovey.” 

By the middle of the 18th century, it was common for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes, and by 1900 printed cards began to replace written letter.

The act of giving flowers became a popular trend during the Victorian Era — including on Valentine's Day — with red roses symbolizing deep love.
As Rabbie Burns famously wrote: 
My love is like a red red rose
That's newly sprung in June;
Oh my love's like the melodie
That's sweetly play'd in tune;...........


For the team at Raft - its a chance to bring some joy to the post Christmas blues of January/February and the damp weather that can seep into our bones. Whether in a loving relationship, wanting to show a close friend you care, looking for love, needing an excuse to be romantic or are really happy with your own company, or all off the above - Valentines day is a great time of year to show people you love them.

Whether you're making a simple romantic gesture like running a bath with rose petals,

 making breakfast in bed,

having a romantic meal,

or sending cards, flowers and gifts of love this Valentines Day make sure you notice those you love and make them feel special.


At Raft we've got lots to choose from for all budgets.

whether a cosy pair of heart house socks for just £8.50

or a cute stretch heart bracelet for just £14.99.
We're loving these gorgeous heart embossed sleeve fine knit tops for just £39
and if you really want to go mad, why don't you grab a pair of
which have just arrived in store. Go subtle in white with glitter on the side V or go the whole hog with all over glitter. Either way - hurry as stock is limited.
If you're looking for something special
Rose Quartz will forever be identified as the Love Stone; it is said to symbolise  unconditional love. Here are some solid silver Rose Quartz items of jewellery we currently offer in our Art Jewellery range
(click the Rose Quartz link to see our full range or each picture sends you to the specific item)
And if you need more inspiration - pop into one of our stores for a little pink overload (thanks to Mandy and all the team for their in-store Valentines displays).
The meaning of the idiom “love makes the world go round” is that life becomes better when people treat each other lovingly. This popular expression represents the idea that love is that force of attraction that drives and sustains the entire human existence in the world.
So whatever you do on Valentines - be happy, spoil yourself, share love and feel love. Whether single or in a relationship - luxuriate in the love that is all around.
February 12, 2024 — Raft Clothing